We have the world at our fingertips in a fraction of a second and so you MUST stand out from the crowd if you hope to succeed - when attracting visitors, investment, or as a place to live. What sets you apart from everyone else? In tourism, always promote that one activity that makes you worth a special trip and a repeat visit. You must either be different, clearly better (by third-party endorsement), or you must have more of something so that people will skip over a similar activity closer to home, making you worth a special trip. Finding your Unique Selling Proposition has been around since the 1950's but in this Internet age, is more important now than ever before.