Mirroring the post from last week, you MUST find your Unique Selling Proposition. And you must avoid the generic lines that mean nothing. Really, have you ever gone anywhere because they had "something for everyone"? Probably not. We're looking for things that cater to us, specifically. The wineries in Napa Valley. Country music in Nashville. Kids and family experiences in Orlando. Music theater in Branson, Missouri (49 theaters in a city of 10,000 residents). The beaches in Hawaii. Surfing in Huntington Beach, California. Rock climbing in Squamish, British Columbia. The drift diving on Cozumel, Mexico. High tech in Seattle and Silicon Valley. Find your niche and promote it like crazy.