Roger's Book

Your Town: A Destination. The 25 Immutable Rules of Successful Tourism

Every business, non-profit organization, or local government is only as good as the community around them. In this beautiful 72-page full-color book, you'll learn the 25 immutable - or never changing - rules to helping your community become THE destination of choice. From "Success Begins with a Good Architect" to "Parking is Not Just For Lovers" to "Sell the Rapids, Not the River," This book is a must read for anyone who plays a role in making their town a better place to invest, live in, and visit. The senior economist of the prestigious Conference Board in New York called this the best book he has seen on the subject.

 

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Prefer video? You can access Roger's presentations in our Resource Center. Over 30 to choose from.

 

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