Our guest destination marketing master, William Bakker with Destination Think!, will join us to showcase examples of campaigns that use consumer engagement as the core of their promotional strategy. We will show some great case studies that include social media, word-of-mouth and content marketing as an integrated approach to effectively marketing great destinations. You’ll get examples, key insights, and will learn what works and what doesn’t. And you’ll see three to four actual campaigns and the results of those. Amazing!
Engaging Consumers (Length 50min)
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