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    The DDA provides essential resources to help you make your community a sustainable, thriving place where people love to live, work, and visit. Your DDA membership provides you with motivational, practical, in-depth answers you need to work in partnership with others in your community to achieve shared goals, turning your community into a great destination.

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Subscription Plans

The Destination Development Association is now offering a MONTHLY subscription option for $20 a month. This new subscription plan joins our Annual and Quarterly subscription plans. 

Click here to join and/or renew today!

Shift Happens: Looking to the future post COVID

Take a look at this sneak peek of Roger's new virtual keynote presented to the Downtown Colorado communities. In this amazing presentation Roger uncovers the ten keys to re-energizing your city; and the important role that downtowns and tourism play in looking to the future. Here's a quick preview of the virtual presentation.


The Resource Center includes more than 75 how-to videos & guides on just about any topic you can imagine - all geared to helping you become an amazing destination.



THE definitive guide for everyone working to make the place they call home a more vibrant, sustainable destination to visit, live, and invest in. 


Full of photographic examples, inspiring case histories, and practical steps, this book is both educational and entertaining. This indispensable guide showcases the 25 immutable, never changing rules to make your town an amazing destination. 


Rewritten and updated, the book contains new information, and more real-world examples and has been reorganized so the book acts as a to-do list to making YOUR TOWN the next amazing destination. 

Buy it today on Amazon! 

- Paperback version 

- Kindle version

Did you miss Roger's interview on Eh? Canada Travel Talk Show? Don't worry, here's your chance!


Have Roger come to YOUR community!

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"Your ongoing resources will always be valuable to me, and to other destinations who need to educate board members and stakeholders. Now if I could only get them to sit down to view some of your videos, we would be all set! Past boards have adopted many of your principles, and it is my goal to do the same with this current one. Thank you again for your knowledgeable response. You've made my job much easier!"

-Mary Anne Baker, Executive Director, Swain County Tourism Development, Bryson City, North Carolina

Find out what else Roger is up to!