We regularly preach that 45% of your marketing dollars should be spent on digital, including your website, e-newsletters, SEO, social media, and online advertising. In this presentation, we help you prioritize your spending, identify the best tools you can use for free or just a few dollars, and the must-have tools you need to increase your online exposure and sales. This is a great primer for newbies and a great refresher for seasoned marketers as well.
Introduction: Why this is so important (Length 8min)
Part 1: Increasing Your Online Exposure (Length 1hr)
Part 2: Content is King (Length 50min)
Presentation Slides - Part 1 & Part 2
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