The Art of Branding a Community - Tour

"Community Branding" is the keyword of the decade, but what does it really mean? Most people don't understand what a brand really is or how to actually build one. This series demystifies and explains the process of branding for umbrella organizations (multiple communities), cities, downtowns, and marketing professionals. Through case histories, video clips, dozens of photos, and humorous stories, attendees will learn what it takes to create a successful brand, how to make it obvious, and how that translates to cash.

 

Videos included in this series:

Part 1: The Art of Branding a Community

Part 2: The Step-by-Step Process to Brand Your Community

 

Accompanying Resources

PDF Guide - Art of Branding a Community

PDF Guide - Step-by-Step to Branding

Poster - 10 Commandments of Branding

Brand Ideas

Brand Graphics Case Histories

 

 

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RETURN TO BRANDING RESOURCES