Webinar Line-up

DDA 2019 WEBINARS 

Our webinars offer you proven rules, tools and practices that lead to tourism, marketing and downtown success. Every webinar is free for members.

 

DDA membership is free through the end of 2019. JOIN NOW and get free registration to all 2019 webinars. 

Turning Your Shoulder Seasons Into Peak Seasons

December 11, 2019 - 8:30am Pacific; 9:30am Mountain; 10:30am Central; 11:30am Eastern; 12:30pm Atlantic

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $49

 

You know them all too well—those vexing shoulder seasons and weekdays when traffic and sales are slow. In this webinar, we will look at success stories, showing you how and what these communities did, including before and after snapshots of occupancy and visitation so you can adapt their secrets to make every season a peak one.

2020 Webinar Lineup

Wednesday, 15 January 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

A Destination Assessment is a photographic look at your community through the eyes of a first-time visitor, showing strengths and weaknesses, as well as providing specific things you can do, at low cost, to become an even better, thriving destination. The assessment details suggestions that will attract new investment, new residents, and visitors, while helping local businesses increase their success. In this fascinating and eye-opening workshop, you’ll see the process we use—and you can emulate, as you make sure your success is amazing.

 

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

 

Wednesday, 12 February 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

Marketing will bring people to you just once. The only things that bring them back are your primary and complementary activities, as well as your amenities. It’s one thing to attract visitors, but it’s another to keep them coming back and spending more time and money in your community. In this fast-paced workshop, you’ll learn what “amenities” are, which ones are critical to your success, and where they should be located. We’ll discuss the rules for making them work for your visitors and residents, how to find funding, and who should take the lead in making sure they are developed.

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 18 March 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

If you live and work in a rural area or smaller suburban community, this workshop is ideal for you. In this fascinating and eye-opening presentation, we’ll cover the fastest growing tourism trends that you can take advantage of and monetize today to increase your tourism spending. For each of the five fastest-growing trends, Roger will walk you through the tools you can use and resources you can leverage to take full advantage of these lucrative markets. You don’t want to miss this one!

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 22 April 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

One of the critical elements for a successful downtown is its ambiance. In this photographic smorgasbord of a workshop, we’ll show you what some great downtowns are doing, at low cost, to make their downtowns beautiful places to spend time, and how they did it without spending an arm and a leg. You’ll see what you can do every season of the year, no matter where you’re located, to make your downtown beautiful 365 days a year. Consider this workshop your “idea book,” with ideas you can implement immediately.

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 13 May 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

After working in more than 2,000 cities and towns, Roger has seen some very clever methods merchants use to pull customers in their doors without spending a lot of money. In this fun and fast-paced workshop, you’ll get ten ideas from some of the most talented merchants we’ve seen that you can emulate immediately. You’ll see examples of imaginative exterior displays, creative window displays, strategies to activate your storefronts, and some great ways to make your business far more inviting and irresistible.

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 17 June 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

The bane of just about every local organization is how to be able to communicate effectively with its members. How often have you heard “I never got that email,” or “No one told me about that”? We’ve reached out to hundreds of organizations that have found unique solutions that got everyone communicating, easily and effectively, with their local businesses and/or members. You’ll learn the best ways to reach out, which forms of media are most successful, how frequently communications should take place, and how to keep your messages short and sweet so they are read and remembered.

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 15 July 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

It’s actually amazing that communities are ever able to achieve great things, and hats off to those who succeed—it’s rare. Usually, a community has numerous organizations, each with their own goals and priorities, each working on their own projects, and, for the most part, never working with other local organizations on common goals and big ideas. But those who can get out of their silos, working together as a unified team, can see enormous success. Roger will show you how to create an amazing team, what to call it, who should be on it, and what you can accomplish together. The sky’s the limit with a team like this!

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 12 August 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

The largest generation ever, the Millennials are the best-educated, most diverse, and the most civically-minded generation in history. In their 20s and 30s, they are the future. You’ll be surprised at the way they are the driving force in remaking cities and towns throughout North America, and beyond. In this workshop, you’ll learn what motivates them, how to get them to make your community the place of choice to live, work and visit, and how to engage them to become involved. You’ll learn why giving them an active seat at the table is so important and perhaps the smartest investment you’ll ever make.

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 16 September 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

“I know that half my advertising dollars are wasted, but the problem is I don’t know which half.” You’ve probably heard this clever, and largely true, remark before, and in this workshop you’ll see how to allocate your marketing dollars and the best ways to leverage the advertising portion of your budget—big or small. We’ll cover outdoor advertising (billboards), broadcast media (radio and television), print (magazines and periodicals), and online advertising. You’ll learn how to prioritize your advertising to give you the best bang for your dollar and without wasting a dime!

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 14 October 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

This workshop is a perfect follow-up to “Advertising: Getting the Biggest Bang For Your Buck.” This is a deep dive into the perplexing and complex world of online advertising. Roger will show you how all of this works, dig into the world of pop-up advertising, how it can be tailored to your specific audience, who does this, and where your online advertising budget should be allocated for the best return on investment. We’ll cover digital publications (both online and print), social media, website marketing, email and the latest in app advertising. You’ll love how Roger demystifies this complicated, but important subject!

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 18 November 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

If you’re like us, you are hounded by just about every marketing media out there who wants to sell you SEO services, social media marketing, print advertising (magazines and periodicals), outdoor (billboards and signage), broadcast (radio and television), trade shows, sponsorships, and online advertising. After researching dozens of organizations with both small and large marketing budgets, Roger will provide you with the top marketing priorities that will provide you with the greatest return on investment and best close the sale for anyone striving to become a top visitor destination. These priorities also work for downtowns and visitor attractions!

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59

Wednesday, 16 December 2020

8:30am - 9:30am PDT; 9:30am - 10:30am MDT; 10:30am - 11:30am CDT; 11:30am - 12:30pm EDT; 12:30pm - 1:30pm ADT

 

In the Destination Development video library, there are more than a dozen videos concentrating on just about every aspect of marketing, public relations, and advertising. In this fantastic workshop, you’ll see how to develop a top-notch, effective, marketing plan that will save you money and be easy to implement. Roger will show you step-by-step how to build your plan: what should be included, what to avoid, how long a period it should cover, how to keep it succinct, and how to make sure it’s a plan that sits open on your desk, not on a shelf gathering dust.

DDA MEMBERS - FREE REGISTRATION HERE

NOT A MEMBER? REGISTER HERE FOR $59