This workshop is a perfect follow-up to “Advertising: Getting the Biggest Bang For Your Buck.” This is a deep dive into the perplexing and complex world of online advertising. Roger will show you how all of this works, dig into the world of pop-up advertising, how it can be tailored to your specific audience, who does this, and where your online advertising budget should be allocated for the best return on investment. We’ll cover digital publications (both online and print), social media, website marketing, email and the latest in app advertising. You’ll love how Roger demystifies this complicated, but important subject!
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