So, you have an older, mid-century motel, hotel or inn. How do you compete in today’s market place? In this fascinating presentation we’ll show you how to increase occupancy and get desirable ratings on TripAdvisor and other peer-review sites. You’ll see what four rural properties did to turn things around – mostly on a shoestring budget, going from a 20% occupancy rate to 80% and higher while getting top-rated reviews in the process. This workshop is ideal for hotel owners, economic developers, tourism professionals, and communities that are struggling with some older properties that are in need of a second life.