Destination Development Association posted an articleCommunity Development | Downtowns | Tourism see more
If you want increased visitation, you must ask yourself this very question. Why would I make a special trip to you if I can do the same type of activity closer to home? What do you have that's different? OR clearly better? Whatever that is, make sure it's front and center in your marketing efforts. It can be as simple as "The Best Cinnamon Rolls in the West," which is exactly what Parowan, Utah did. And it worked.
Destination Development Association posted an articleWhat makes you go somewhere? see more
Mirroring the post from last week, you MUST find your Unique Selling Proposition. And you must avoid the generic lines that mean nothing. Really, have you ever gone anywhere because they had "something for everyone"? Probably not. We're looking for things that cater to us, specifically. The wineries in Napa Valley. Country music in Nashville. Kids and family experiences in Orlando. Music theater in Branson, Missouri (49 theaters in a city of 10,000 residents). The beaches in Hawaii. Surfing in Huntington Beach, California. Rock climbing in Squamish, British Columbia. The drift diving on Cozumel, Mexico. High tech in Seattle and Silicon Valley. Find your niche and promote it like crazy.