THE MARKETING SERIES

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16:43 - In this presentation, you’ll learn why a Brand Style Guide is important and what it includes. You’ll see how it can boost your marketing efforts dramatically by helping get all local organizations on the same page, pulling in the same direction. Included with this video is a sample Style Guide you can use as a template for creating your own.

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20:47 - You’ve probably heard the phrase, “I know that half my marketing dollars are wasted. The problem is, I don’t know which half.” In this workshop, Roger will show how you should allocate your marketing dollars—no matter how big or small your budget is. The budget breakdown includes social media, websites (content), digital marketing, collateral materials and distribution, advertising (print), billboards (outdoor), broadcast (television & radio), trade shows, and more.

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10:38 - See the list of words and phrases you need to avoid in your marketing efforts—especially in your headlines, ads, and printed materials. Chances are good that you’re using some, if not many, of these. If that’s the case, you’re not doing anything wrong, you’re just doing what everyone else is doing, and your efforts will fall on deaf ears. As Roger always says, “To win, you must Jettison the Generic.”

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12:49 - Now that you’ve seen the list of words and phrases to avoid, here are some words and phrases that are sure to grab attention, keep that attention, and dramatically improve the success of your marketing efforts. Start using these, and you’ll stand out from the crowd and sales will increase!

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18:33 - “Sell the rafting, not the river” is an idea Roger has preached for years. People are looking for experiences—those specific activities that make you worth a special trip. They are not searching for cities, towns, or counties, unless they are already well-known for their experiences, such as what you’d find in Orlando or Las Vegas. Here you’ll learn the difference between the primary lure, complementary activities, and amenities. This will dramatically increase your marketing effectiveness.

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17:35 - Don’t tell me what you have. Instead, tell me WHY I should live, start a business, spend time in your downtown, or visit your community. In this webinar, you’ll see real-life examples showing how the “why” easily closes the sale. This is a great video for both local businesses and for your marketing partners.

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19:00 - Video is one of the best marketing tools ever. Here you’ll see what you can do, at little or no cost, to create amazing video content. You’ll see the tools you should have on hand and how to best use them so that you can easily create new professional content that will close the sale.

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21:08 - Once you have the tools and are creating great content, you need to focus on getting it out there for potential customers to see. Here we’ll cover where to post your videos – and how often – to get the biggest exposure and return on your time and investment.

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18:04 - The best marketing tool on the planet is video content - especially when it comes to marketing destinations. In this final film of the video content series, we’ll dig into post production and what that includes. We'll also show you how and where to distribute your video content, and Roger will showcase a couple additional examples of home-grown, lower-budget videos that accomplish a LOT in marketing their destinations - Including one Roger produced himself, featuring the world’s largest kaleidoscope store!

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17:23 - “Photos are worth a thousand words.” The fact is that photos are often worth far more than a thousand words. In this webinar you will learn the five never-changing rules for obtaining or taking photographs that will grab attention, evoke emotion, be memorable, and as a result, will close the sale. See them in actual ads, and judge for yourself!

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20:16 - If you’re trying to attract people to your community or downtown, you MUST promote your “anchor tenants,” and everyone will benefit. People want help, not just lists of what you have. That is why every major publication, media influencer, and YouTube channel provides its audience with the “Top 3,” “Top 5” or “Top 7” things you must have or must do, when you arrive. In this webinar you’ll see how to promote your “Best Of’s” and how to get past the politics of picking one over another.