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Front and Center Marketing
If you want increased visitation, you must ask yourself this very question. Why would I make a special trip to you if I can do the same...
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Dec 19, 20221 min read


Say NO to focus groups!
Don't get me started. Nothing is more frustrating than seeing the use of focus groups. In order to make everyone happy and to reach a...
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Nov 28, 20221 min read


Promote the activity, not the amenity
Rivers, lakes, beaches, trails, parks, and scenic vistas are all amenities. What makes them an attraction are the activities tied to...
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Nov 21, 20221 min read


Tourism and Economic Development
Tourism is the purest form of economic development. People come, spend money, then go home. And if they like what they experienced,...
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Nov 7, 20221 min read
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