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Working Through the Coronavirus Pandemic
Marketing in Uncertain Times: What to do & what to avoid
With drastically reduced budgets, a seemingly endless pandemic, and political unrest, what, when and who should we be marketing to? In this presentation Roger will provide you with solid advice on how to best leverage your marketing budgets, who to target, when to best target them, and the five best marketing avenues that will provide you a solid return on your marketing investment.
Rebooting After the Pandemic: Where do we go from here?
We are all experiencing a totally new type of disaster that the world has not been through in modern times. So, when the time is right, how will we get back on our feet and reboot tourism spending? Our downtowns? Our economic engines? One thing we’re sure of: It won’t be a “business as usual” recovery. After consulting with some of the brightest minds in the business, Roger will present seven initiatives that will help your organizations, attractions, restaurants, and retail shops recover and return to profitability. You’ll learn about emerging trends and an estimated timeline for how to return to “the new normal.” This is a must-see presentation!