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EDUCATE | EMPOWER | ENGAGE | ENTERTAIN

Creative Ideas for Pull Customers into Shops and Eateries on a minuscule budget

01:03:15

Creative Ideas for Pull Customers into Shops and Eateries on a minuscule budget

Marketing in Uncertain Times: What to do & what to avoid

01:00:27

Marketing in Uncertain Times: What to do & what to avoid

With drastically reduced budgets, a seemingly endless pandemic, and political unrest, what, when and who should we be marketing to? In this presentation Roger will provide you with solid advice on how to best leverage your marketing budgets, who to target, when to best target them, and the five best marketing avenues that will provide you a solid return on your marketing investment.

Rebooting After the Pandemic: Where do we go from here?

52:35

Rebooting After the Pandemic: Where do we go from here?

We are all experiencing a totally new type of disaster that the world has not been through in modern times. So, when the time is right, how will we get back on our feet and reboot tourism spending? Our downtowns? Our economic engines? One thing we’re sure of: It won’t be a “business as usual” recovery. After consulting with some of the brightest minds in the business, Roger will present seven initiatives that will help your organizations, attractions, restaurants, and retail shops recover and return to profitability. You’ll learn about emerging trends and an estimated timeline for how to return to “the new normal.” This is a must-see presentation!

The Top Five Marketing Priorities for Promoting Tourism Destinations

01:00:04

The Top Five Marketing Priorities for Promoting Tourism Destinations

If you’re like us, you are hounded by just about every marketing media out there who wants to sell you SEO services, social media marketing, print advertising (magazines and periodicals), outdoor (billboards and signage), broadcast (radio and television), trade shows, sponsorships, and online advertising. After researching dozens of organizations with both small and large marketing budgets, Roger will provide you with the top marketing priorities that will provide you with the greatest return on investment and best close the sale for anyone striving to become a top visitor destination. These priorities also work for downtowns and visitor attractions!

Working Together as One Incredible Team

45:41

Working Together as One Incredible Team

It’s actually amazing that communities are ever able to achieve great things, and hats off to those who succeed—it’s rare. Usually, a community has numerous organizations, each with their own goals and priorities, each working on their own projects, and, for the most part, never working with other local organizations on common goals and big ideas. But those who can get out of their silos, working together as a unified team, can see enormous success. Roger will show you how to create an amazing team, what to call it, who should be on it, and what you can accomplish together. The sky’s the limit with a team like this!

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