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Presentation Topics & Descriptions

The Topics and accompanying descriptions found on this page are meant to get "your creative juices" flowing. There are no "canned" or "off the shelf" presentations for a Roger Brooks audience. Instead, we invite you to use the below and/or other topics that can be found in our Vault as a starting point. Many of our topics can apply to any type of conference. 

As Walt Disney said, "If you can dream it, you can do it!" 

TOPICSNEWFOR2020

SHIFT HAPPENS AND IT'S HAPPENING RIGHT NOW

Going back to "the way it used to be" is not an option. The greatest shift since electricity and the automobile is taking place right now across America, and the future of your town depends on how you adapt to these dramatic changes. In this engaging, inspiring and often humorous keynote address, Roger Brooks will share with you the dramatic transformation that's taking place and the ten must-implement initiatives that will ENERGIZE your city, EMPOWER your local stakeholder organizations, and help you sow the seeds of prosperity for the next several generations.

Good for: Municipal Leagues, Downtown & Main Street Organizations

ROAD TRIP! HOW TO CRAFT, MARKET AND MONETIZE AMAZING ROAD TRIPS

Ninety-five percent of all travel in North America is via private automobile: rental car, RV or trailer, motorcycle, or your own vehicle. In this engaging and inspiring keynote address you'll learn, through real-life examples, the seven keys to crafting, marketing and monetizing amazing road trips. From one-hour scenic routes to multi-day excursions, road trips should be a HUGE part of your marketing and product development efforts, helping to make you an outstanding destination.

Good for: Tourism Organizations

THE TOP SEVEN TRENDS AND HOW TO TAKE FULL ADVANTAGE OF THEM

In this fun, engaging, and inspiring workshop you’ll discover the top seven travel trends and how you can best tap into each one, at low cost, dramatically increasing your local tourism spending. Roger will share with you three surprising statistics that will have you rethinking your marketing efforts; the top three local must-have amenities; when and where visitors are spending most of their travel dollars; and how to best allocate your marketing dollars for an incredibly strong return on investment.

Good for: Tourism Organizations

RV AND TRAILERING: HOW TO ATTRACT AND MONETIZE THIS

FAST-GROWING TOURISM SEGMENT

In this fascinating workshop you’ll be amazed by five key statistics that are making RVing and trailering one of the fastest-growing travel segments, and how you can attract and monetize this growing market. These folks bring with them a lot of spending power, so Roger will show you how to entice them to spend more time and money in your community. Especially in the rural areas, this group can elevate you to “major destination” status – and in short order. Roger will share the new demographics of RVers, the top five resources they use to plan a trip, and what you can do to close the sale making you the must-visit destination. You’ll even learn how to get these visitors to do most of the marketing for you, helping you tap into this niche without spending an arm and a leg.

Good for: Tourism Organizations

ADDITIONALTOPICS

THE SEVEN INGREDIENTS OF AN OUTSTANDING DOWNTOWN

This fascinating presentation is thee culmination of a seven-year  project where Roger and his crew visited and researched 2,000 downt