22:00 - The best marketing on the planet happens when others start tooting your horn for you. This is the art of public relations. Nothing provides a stronger return on your marketing investment than a good public relations effort. In this video, you’ll learn what’s included in PR, what you should expect in terms of ROI, and how to implement a great PR effort.

17:39 - With public relations being such an important topic (Priority #1!), it’s really important to know what the timelines are for getting published stories in influencer marketing channels, crisis management releases, and general interest stories in traditional media such as magazines (both digital and print).. Sometimes the terminology can also be a bit confusing, but knowing what to look for, what wording to use, and how to calculate “earned media” is very important - especially when “pitching" a story to seasoned editors. This is a great primer for anyone and everyone delving into the incredible marketing world of public relations.

21:15 - In this fast-paced but essential video, you’ll learn how to develop a PR program from the ground up: Who does what, how much time should be dedicated to the program, and how PR works with advertising and social media efforts to create a seamless and incredibly effective marketing program. Roger will also detail the tools and content you’ll need to set up a top-notch program, ultimately making you the golden child of key media outlets and influencers everywhere.

22:05 - Every good website should include a Press Kit and a Press Room. Here you’ll see what you should include, how to know who’s gathering information from your site, and how to manage it. You’ll see a couple of great real-life examples you can emulate when creating your public relations program.

18:08 - Here you’ll see the top three ways to find PR opportunities, what you’ll need in terms of content, and how often you need to “stoke the fire” so that your PR efforts create Top of Mind Awareness. And best of all, finding these opportunities is absolutely free.

23:05 - Wouldn’t it be great if you could attract classic car shows, pottery and arts guilds, quilt shows, motorcycle rallies, photography clubs, and others, to hold their events your town? You invite them, and they do most of the work. Here you’ll learn how to do this without spending much, if any, money, how to find current contact information for clubs and organizations in your market area, and how to best get them to commit.

Learn how itineraries can help increase visitors to your community and region.

In this new digital age, visitors will go to your website and they want specifics, not generalities. In this fast-paced and fun presentation, you’ll learn how to get your community developing itineraries for you, how to promote them, how to categorize them, and what should be included.

We also help you get past the politics of picking one place over another. To win you must think like a travel writer and we show you lots of samples you can use as guides. Developing detailed half-day, all-day and multi-day itineraries can DOUBLE your tourism spending! You won’t want to miss this one!