22:00 - The best marketing on the planet happens when others start tooting your horn for you. This is the art of public relations. Nothing provides a stronger return on your marketing investment than a good public relations effort. In this video, you’ll learn what’s included in PR, what you should expect in terms of ROI, and how to implement a great PR effort.

17:39 - With public relations being such an important topic (Priority #1!), it’s really important to know what the timelines are for getting published stories in influencer marketing channels, crisis management releases, and general interest stories in traditional media such as magazines (both digital and print).. Sometimes the terminology can also be a bit confusing, but knowing what to look for, what wording to use, and how to calculate “earned media” is very important - especially when “pitching" a story to seasoned editors. This is a great primer for anyone and everyone delving into the incredible marketing world of public relations.

21:15 - In this fast-paced but essential video, you’ll learn how to develop a PR program from the ground up: Who does what, how much time should be dedicated to the program, and how PR works with advertising and social media efforts to create a seamless and incredibly effective marketing program. Roger will also detail the tools and content you’ll need to set up a top-notch program, ultimately making you the golden child of key media outlets and influencers everywhere.