THE POTPOURRI: TRENDS & NEW IDEAS

FindingUSP.jpg

As Roger was researching 2020 he started running into trends that began prior to the pandemic but picked up steam over the last year and will shape the way we live, shop and travel as we emerge from the pandemic in mid-2021. Now THIS is a great way to end the year and begin gearing up for 2021 and beyond!

FindingUSP.jpg

In this fascinating workshop you’ll visit a few Zoom Towns - Less populated cities and towns that are attracting Digital Nomads and the “Work From Anywhere Culture” that is sweeping North America. You’ll see the seven ingredients needed to become the next great Zoom Town, and how to package and market your community, attracting new start-ups, investment, and families looking to escape the urban areas for a better quality of life and a sense of belonging.

FindingUSP.jpg

The biggest trend to hit North America in generations will also be with us for the next 20 to 30 years. In fact, more than 30 million Americans and Canadians take at least one multi-generational trip a year – traveling with three generations. They spend nearly twice as much as single-generation travelers, travel further, and stay longer. So how do you tap into multi-generational travel? You’re about to find out as we uncover the 10 things you need to do to tap into this incredible, and growing opportunity.

FindingUSP.jpg

A full 97% of all destination-based marketing is now ineffective. This includes brochures, websites, print and radio advertising, videos, etc. Why? Because we are now exposed to 5,000 marketing messages a day. In this fast-paced, humorous presentation, you'll learn how to avoid the seven deadly sins of community marketing and create unique, eye-catching material for your target audience. If you commit any of these sins on behalf of your community....

- Being all things to all people
- Promoting what, who and where before why
- Boring headlines
- Lack of focus

....then this is an ideal presentation to wash away those sins and even more. Plus you'll learn new ways to make your marketing efforts more effective in your economic development, tourism, or business attraction promotional materials.

FindingUSP.jpg

This incredible presentation by Roger Brooks showcases the power of tourism and the 13 things you can do today to maximize tourism revenues.

Everything has changed over the past few years and the old models are changing to an entirely new, and exciting, reality. This incredible presentation showcases the power of tourism and the 13 things you can do today to maximize tourism revenues and get a jump start on this new marketing & product development frontier.

FindingUSP.jpg

Doug Lansky, author and travel writer, joins Roger to present the best practices of forward-thinking destinations from around the world. With more destinations than ever competing for visitors -- often the same visitors -- it's crucial to figure out your strongest niche, develop it, and "defend" your offering with great service and infrastructure. Doug provides fresh concepts and perspectives that will help you rethink the way you market and develop your destination.