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THE PRODUCT DEVELOPMENT SERIES: TOURISM
“The top activity of visitors, in the world, is shopping, dining, and entertainment in a pedestrian-friendly setting. It’s typically not the primary reason people visit, but once they arrive, it’s the number one activity. And this is where 80% of non-lodging visitor spending takes place. Are you getting your fair share?
Here you’ll see how tourism and downtown organizations can come together to create powerful partnerships with stronger, more successful marketing programs, increased local spending, all while saving money in the process.