top of page


Destination marketing Destination development Downtown revitalizatio Great downtowns Community development Economic Development Tourism marketing Tourism development

Roger’s 40-plus year career has been highlighted by successfully assisting cities, towns, businesses, states and provinces with their destination development needs, including urban planning, downtown revitalization and development, place-branding, as well as tourism development and marketing. He has secret-shopped more than 2,500 communities, assessing their assets and liabilities, offering practical solutions to help them become better destinations and increase quality of life. Roger knows what needs to be done to attract new business, investment, visitors and residents. He brings that knowledge and wealth of experience to each community presentation, inspiring people with humor and insightful stories to make successful changes and achieve success. 

As one of the world’s most dynamic speakers, Roger Brooks has been the top-rated featured keynote speaker at conferences throughout North America, Western Europe, and Scandinavia. 


Stephanie Klett, former Secretary of Tourism for the state of Wisconsin, said the following about Roger Brooks’ keynote presentation:


“You were the first tourism expert and speaker to WOW me. If I had you at the Governor’s Conference on Tourism, I knew the event would be a great success. And, by the way, the reviews were excellent. Thank you for making me and Wisconsin Tourism look so good!”

Roger Brooks truly lives up to his motto, “Nothing great was ever achieved without enthusiasm,” by Ralph Waldo Emerson. Roger is the motivational expert that helps communities become the best they can be. 

Roger offers a wide range of presentation topics for speaking engagements, and he can customize destination development planning to meet the specific needs of your community.

Sample topics can be found here!

bottom of page