You could easily spend every minute of the day working with the various social media platforms, but you shouldn't. In this workshop we’ll talk through the priorities and share some amazing case histories from local small businesses, destination marketing organizations, and downtown associations. Best of all, we’ll show you how to get others to manage your social media—at no cost—while making you a stronger, more successful, destination!

We regularly preach that 45% of your marketing dollars should be spent on digital, including your website, e-newsletters, SEO, social media, and online advertising. In this presentation, we help you prioritize your spending, identify the best tools you can use for free or just a few dollars, and the must-have tools you need to increase your online exposure and sales. This is a great primer for newbies and a great refresher for seasoned marketers as well.

We regularly preach that 45% of your marketing dollars should be spent on digital, including your website, e-newsletters, SEO, social media, and online advertising. In this presentation, we help you prioritize your spending, identify the best tools you can use for free or just a few dollars, and the must-have tools you need to increase your online exposure and sales. This is a great primer for newbies and a great refresher for seasoned marketers as well.

Instagram, Twitter, Pinterest, Facebook, LinkedIn, YouTube, Reddit, TripAdvisor, Yelp, and dozens of others – where do you even start? How much of your marketing time and money should you spend on these? What, exactly, should you be doing? You’re about to find out.

In this fast-paced and exciting session you’ll learn:

- How much time to spend on social media marketing
- Where to concentrate your efforts
- Where the real power of social media lies
- The do's and don'ts of social media marketing
- How to best leverage your social media outreach

You’ll see some great case histories complete with “how they did it” examples, which will help you increase your Return On Investment in all of your social media marketing efforts.

In this fast-paced, fun-filled presentation, you’ll discover the power of Instagram. We cover 20 powerful tips and several examples showing you how to use this powerful social media tool to engage potential visitors, create a true sense of community, get visitors selling for you, and, in the process, increase tourism spending locally.

TripAdvisor is now the most visited travel site in the world. The site goes far beyond just restaurant and lodging reviews. It is quickly becoming the definitive travel planning website. So what should you do to get the most out of this incredible resource?

In this fast-paced and exciting presentation, you’ll learn:

- How to best use TripAdvisor to your advantage
- Step-by-step instructions on how to manage reviews and listings
- How to get your attractions,activities and amenities included
- How to add photography and what photos will help close the sale
- How to correct or update information found on the site

Our guest destination marketing master, William Bakker with Destination Think!, will join us to showcase examples of campaigns that use consumer engagement as the core of their promotional strategy. We will show some great case studies that include social media, word-of-mouth and content marketing as an integrated approach to effectively marketing great destinations. You’ll get examples, key insights, and will learn what works and what doesn’t. And you’ll see three to four actual campaigns and the results of those. Amazing!

Everyone says you need an app to be successful in this world, but do you really? In this session, we’ll look at whether an app is really for you or your community, innovative ways to use them, development costs, and whether you should tackle it yourself or find a developer. You’ll also see three great apps used for downtowns and promoting tourism, including what they cost and the results they achieved. This is a great workshop for attractions, downtowns, and destination marketing organizations.