If you want increased visitation, you must ask yourself this very question. Why would I make a special trip to you if I can do the same type of activity closer to home? What do you have that's different? OR clearly better? Whatever that is, make sure it's front and center in your marketing efforts. It can be as simple as "The Best Cinnamon Rolls in the West," which is exactly what Parowan, Utah did. And it worked.