Tourism is the purest form of economic development. People come, spend money, then go home. And if they like what they experienced, perhaps they will come back as permanent residents, or business owners. Tourism promotes your local trails, parks and other sports and recreational activities. Tourism promotes your cultural depth, your best shops and eateries, festivals and fairs - the best of what you have to offer. In an age where quality of life is leading economic development, jobs are going where the talent is - or wants to be. And this is why tourism is the front door to your non-tourism economic development efforts.